Started in 1989 by co-founders, Neal Siegel and Wayne Luttrell, Tri-Media is a premier marketing and consulting agency specializing in church and religious organization marketing. Sprung from a simple idea to build and maintain the most accurate database of churches, Tri-Media provides the most integrated product for the most value to their clients. For more than 30 years, Tri-Media has been helping clients reach and engage churches and religious communities across the nation.
At the time of their original meeting, Wayne owned a Church clip-art company, Brad Price Design Studio, that he marketed via card decks through SMS Publications. Neal Siegel was employed as Sales Consultant. Wayne’s background in printing, business management, and product marketing, along with Neal Siegel’s background in card deck/magazine marketing consultation was the blending of experience and business relationships that brought about the beginning of Tri-Media Publications, currently dba Tri-Media Marketing Services.
Tri-Media Marketing Services launches a new responsive, user-friendly online experience.
Research team completes the review, analysis, and update of the entire 300,000+ Church database. Research continues with over 120,000 churches validated with over 98,000 Pastor contact updated, added, or confirmed.
Research updates over 145,000 churches with over 108,000 Pastors contacts updated, added, or confirmed.
Research updates over 135,000 churches with over 121,000 Pastors contacts updated, added, or confirmed.
In September, our research team begins one by one Church validation and updating of 300,000+ Churches. Over 35,000 churches validated with over 27,000 Pastors updated, added, or confirmed,
34,000 Private School database added with selection options by school enrollment and catholic, protestant, Jewish or non-religious.
Tri-Media Marketing Services celebrates 25 years helping over 5,000 businesses and ministries in reaching the Church, Private School, Christian families, and the home school marketplace.
Circulation increased substantially for our publications with the addition of the DIGITAL VERSIONS and Email marketing campaigns promoting each issue for 30-45 days after the issue is mailed. Total coverage reached from 250,000 to over 500,000 with both printed copies mailed and emails to digital versions.
Fall saw new DIGITAL VERSIONS of all printed publications. The home school area featured a new website for our 22-year-old Christian Family Home school Shopper card packet. The most recent issues are found and posted for 3 months until the following issue is available. ChristianFamilyShopper.com. The Church market card packet since 1989 now has its own website where each issue is posted from 6 to 8 months until the next issue arrives. PastorsInfoPacket.com. Also, the Church Buyers Guide catalog is renamed Church Leaders Guide and has its own site at ChurchLeadersGuide.com.
On January 1st, the new interactive ChurchWorldDirect.com (CWD.com) website is launched to support suppliers in building relationships with Church and lay leaders. The first issue of the Canadian Pastors Guide was published, in a new digest-size ad booklet format replacing Canadian Church Info Cards. The longest-published Pastor card deck in the marketplace enters its 22nd year of publication, now under the name of Pastors Info Packet. The longest-published Homeschool card deck in the marketplace enters its 20th year of publication, Christian Family Homeschool Shopper. The Church Buyers Guide completes the publication product line. Over 2 million record databases of Churches, Schools, Institutions, Christian Consumers, and Homeschooler mailing lists are available for rental and lease usage. 100,000 church leader and homeschool email lists available for rental. Church leader e-letter advertising and web marketing options complete the internet-marketing product line currently offered.
The Church Buyers Guide and Worship Buyers Guide are combined mailing to churches with both Pastor and Worship/Music Leader contacts. The fall issue of Church Buyers Guide features an expanded Worship section. Chad Luttrell rejoins the data processing staff. Eric Siegel rejoins Tri-Media mid-year as Web Production Specialist. The new Tri-MediaOnline.com site is launched in October.
New 6×10.5” letter-rate publications published offering cost-effective print advertising format: Church Buyers Guide mailing to Pastors and Worship Buyers Guide for Music and Worship Leaders. New E-letter to Pastors ChurchWorldDirectREPORT includes advertorials and animated banners in addition to web listings.
Three new email newsletters (e-letters) are offered: Children’s Ministry Resources, Youth Ministry Resources, and WAVE for Churches with Children’s, Youth, Worship and A/V Ministries.
Two new homeschool audience options were offered: TheChristianHome.net website and a full-size ad booklet (HOME) inserted in the Christian Family Homeschool Shopper card deck. RPM (Rent/Print/Mail) service introduced: mailing list rental with printing and mailing of postcard and flyer direct-mail pieces.
Tom Buttaccio, Marketing Consultant, joined the team. New ad booklets introduced for Pastor (CLASS) and Worship/AV Leaders (WAVE) combining image and direct-response with full-size print advertising format, inserted and mailed inside Pastors Info Cards and Music Info Cards. Email newsletters are introduced for Pastors (Church Growth Toolbox) and Homeschoolers ( Home School Guide).
Church Customer Profiling & Scoring analysis started. Karen Powell, Marketing Assistant, and Brenda Aiello, Marketing Assistant, joined the team. The first issue of the Adventist Resource Media card deck is published to 7th Day Adventist consumers and Churches.
ChristianWorldwideDirect.com website is redesigned and renamed ChurchWorldDirect.com.
Two new card decks are published: Focus on Outreach & Missions Info Cards for Churches and Responsible Living Resources for high-income Christian families. Tri-Media’s EMAIL LISTS are put on the market targeting Pastors/Church leaders and Home School families with broadcast email service. Mechille Luttrell joins the data processing team as Data Services team leader monitoring all data orders for broadcast emails, direct mail lists, merges, and client file management. Angie Baarts, Marketing Assistant, joined the team.
Teen Home School Shopper card deck is launched. Linda Stone joins the Data Processing area as a senior data processor specializing in client file management and merge jobs. Rada Grimes, Production Assistant, and Joe Lachnit, Senior Marketing Consultant, joined the team.
Tri-Media introduces internet marketing with the launching of a website to showcase their customers within the Christian marketplace: ChristianWorldwideDirectory.com also called CWD.com. Lori Guiang joins Tri-Media offering support to sales offices. Shawna Mikell, Marketing Assistant, and Vicki Runyon, Accounting & Production, joined the team.
Database growth continues with data enhancements. Data Processing procedures are streamlined reducing processing time substantially. Most card decks now published in new side-by-side format, offering 3.5×7” standard and 5×7” jumbo-size cards and oversized preprinted inserts. Card decks are now barcoded and automation compatible. This new card deck format replaces the Info Packs. Ken Peltier, Senior Marketing Consultant, Rob Ambrose, Senior Marketing Consultant, and Doug Diehnelt, Data Processing & IT, joined the team.
Four (4) new card deck audiences were offered: Christian School Info Cards, Canadian Church Info Cards, Christian Education/Youth leader Info Cards and Mature Christian Info Cards (Seniors).
Tri-Media’s combined Church and Christian Consumer databases exceeded 1 million names. The List Management and Brokerage services were offered to the marketplace. Church Info Cards was published targeting the largest Churches in America. Two full-size catalog-format publications were launched mailing to Pastors and Church Music Leaders: Pastors Info Mag & Music Info Mag. Laurie Scheffler, Data Services, joined the team.
The mailing list database reached half a million names and was data enhanced with demographics. Tri-Media began offering DATA SERVICES maintenance and enhancement of house buyer and prospect files. Output services provided barcoding, presorting, and zip+4 appending. Cooperative card deck mailing options expanded to include regional and denominational distributions. Dave Frederick, Senior Marketing Consultant, joined the team.
New Co-op mailers were developed for larger mailing pieces and catalogs targeting church leaders and homeschool audiences: Pastors Info Pak, Music info Pak, Youth Info Pak & Family Info Pak. Robbie Sevasin, Production & Accounting, joined the team.
Tri-Media’s Church database reached 300,000 names. The first issue of the Christian Family Homeschool Shopper card deck was published. Fran Pintozzi, Senior Marketing Consultant, joined the team.
Tri-Media Publications opened its doors in May with the intent to develop 3 types of media: direct-response card decks, magazines, and broadcast (TV/Radio). Wayne Luttrell from Fort Worth, Texas, and Neal Siegel from Chicago, IL are the founders and owners. Advertiser response was strong and the company began marketing direct-response mailing lists. Amy Robinson, Data Services & Marketing Assistant, and Steve Knoten, Senior Marketing Consultant, joined the team.