Youth Ministry Maximizes Direct Mail Results through Data Modeling
Leadertreks, a youth ministry program providing training and curriculum, wanted to reach new audiences and grow their clients. Leadertreks founder and president, Doug Franklin, had formed a customer profile based on intuition and past customers. As a long-term client of Tri-Media, Leadertreks regularly update their list every two-to-three years or as substantial customer changes occur.
The experts at Tri-Media created data models for profiling to select top church prospects. With a highly accurate and integrated mailing list, the client mails to churches and their communities periodically throughout the year with great success. The client has seen a significant increase in both quality and quantity of results from their mailings
“Tri-Media saves us time, and money and helps maximize results from every mailing to the Church list,” noted Doug Franklin.
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